The Amplify Plugins brand strategy became immediately clear after asking Scott DeLuzio, “What do you do?” in a chance meeting at a conference after-party. After chatting for a short time, we were able to quickly understand and simplify his brand story and its complexity in a way that surprised Scott. Soon after he became our client, we built out an entire brand system for his plugins that highlights how they extend – and amplify – WordPress sites in a very clear way. Developing a full design kit for his brand allowed us to easily design consistent collateral, presentation, and website headers, taking the Amplify Plugins brand to the next level.