Reinventing a Brand Identity

DevilDog Home Repair, a high-level home repair service provider with a unique “get stuff done” attitude, approached Spark27 Creative with the goal of creating a consistent and compelling brand identity. They wanted a logo that reflected their commitment to quality work while drawing inspiration from the owner’s experience in the Marines.

The Spark27 team crafted a distinctive group of logos that emphasized quality work and showcased their driven spirit while incorporating familiar military colors. These logos maintained consistency across the DevilDog brand while seamlessly translating across brand collateral, including merchandise, swag, banners, and business cards.