Spinning Up an Impactful Rebrand

Duininck Concrete was in the process of launching operational changes to improve their growth and efficiency, and they needed a full rebrand that would help them clearly, consistently communicate their brand messaging and services.

The Spark27 team created a distinct brand for Duininck Concrete that also defined an in-depth messaging architecture, including their tagline, brand values, personas, and voice. Integrated campaigns created opportunities to experience their brand on everything from their ready mix trucks and buildings, to collateral, events and social media. These rebranding efforts brought a new level of cohesiveness and professionalism to Duininck Concrete’s marketing deliverables.