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Hooking Clients with an Ice Fishing Tournament

Legendary Capital

STRATEGY

EXPERIENTIAL MARKETING

GRAPHIC DESIGN

CONTENT

PRINT

SOCIAL media

Real estate investment trust Legendary Capital wanted to create a unique Midwest-themed winter training and education experience for their clients. They worked with Spark27 Creative to plan a branded ice fishing tournament where they could connect with clients about new opportunities, swap stories, and compete for the chance to win the coveted Legendary Capital ice fishing trophy.

The Spark27 team collaborated with Legendary Capital’s event team to create a variety of experiential marketing collateral for the event — everything from banners to name badges and even custom fishing lures with the Legendary Capital logo printed on them. These experience-based pieces added fun, detailed touches to the event while creating consistency across the entire campaign.

A welcome banner featuring a blue and white illustration of a landscape of trees, hills, ice, and fish underwater.
A blue and white agenda laying on a wooden table.
A group of drink labels with a blue and white underwater fish scene.
A name tag on a white background, featuring a blue and illustration of trees, hills, ice, and fish underwater.
A white notecard with a light blue underwater fish scene and text.
An ice sculpture bar with the company logo engraved.
An ice sculpture with a large, white snowflake in the center and two blue fishing lures on the base.
A group photo of three smiling people in winter clothes sitting in a fish shack.
Three fishing lures with the company logo engraved.
A group of white tumbler cups with the company logo and event sticker.
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