Crafting a Legendary
Midwestern Presence

Legendary Capital, a real estate investment trust in the hospitality industry, wanted to create a brand experience with a customized feel for the Lodging Conference — an important opportunity to connect with industry professionals. Spark27 Creative worked with Legendary Capital to create a Midwest Mindset theme for the conference that would highlight their “you betcha” nice Midwestern hospitality while highlighting a professional and high-end feel.

The Spark team implemented the theme across all experience-based conference materials for an overall cohesive and engaging feel, from an exclusive VIP happy hour to targeted emails to unique swag items. Extra touches, like handwritten invites lined with gold foil, elevated the materials and made every detail shine. Our team also assisted with public relations efforts and made sure Legendary Capital made a lasting impression at the Lodging Conference and beyond.