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Boosting Brand Communications

Minnewaska Area Schools

STRATEGY

GRAPHIC DESIGN

web design

development

CONTENT

photography

paid media

public relations

social campaign

The Minnewaska Area School (MAS) district was looking for a brand and communication strategy to help deliver messaging and connect with internal and external audiences about their district-wide initiatives. They tapped the Spark27 Creative team for refining their brand, website and overall communication efforts across multiple channels.

The Spark27 team created a detailed strategy and refreshed deliverables that would ensure consistency and cohesiveness across the entire MAS brand. The materials reflect MAS’s professional yet approachable brand and efficiently conveyed information. These materials directly aligned with the MAS strategic roadmap, positively impacting the district’s communication goals.

A laptop and smartphone displaying a school website, showcasing its accessibility across different devices.
A simple background with three logo variations
An animation of a blue L with LAKERS in green filtering between the old logo and the new logo.
A logo of an L on a white background
A group of blue, green, and white school-themed icons.
Two blue and white postcards with bold school illustrations and text.
A newsletter featuring text and photos of teachers and students
A group of four squares featuring the school colors of blue and green.
A teacher giving a high five to a child who is getting off of a school bus.
A group of two girls sitting at a school table looking at a laptop.
A teacher and three students wearing safety goggles during a science experiment.
Two website pages featuring colorful blue and green icons, illustrations, and student and faculty images.
A mobile website design showcasing a high school sports field photo and information on how to register.
A mobile phone showcasing a website design with a photo of students and text.
A social media post with a solid blue background and a white illustration of a sports scoreboard to promote advertising opportunities.
A social media post featuring illustrations of a laptop, desktop computer, tablet, and phone to promote live stream events.

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