Highlighting Critical Educational Funding

In 2023, the Minnewaska Area Schools (MAS) district technology levy was up for renewal and increase through a special election community vote. MAS needed to garner significant public support for the tech levy in order to acquire funds that would continue to provide essential technology solutions for students and teachers.

MAS partnered with Spark27 Creative to implement a campaign with thoughtfully crafted messaging that would inform and educate both internal and external audiences about the tech levy and its importance to MAS. Spark27 created a comprehensive strategic campaign for the initiative that included a wide variety of marketing materials, including a landing page, video strategy, press releases, print materials, paid media, and a social campaign.