Conceptualizing an Integrated Brand Campaign

The University of Minnesota (UMN) Morris was looking to communicate their distinct brand positioning to influential graduates and community members to build positive recognition, awareness, and brand affinity. Spark27 Creative partnered with UMN Morris to develop an integrated campaign that would highlight unique aspects of their brand positioning and build advocates for their brand.

Spark27 teamed up to ideate potential messaging and design concepts for the overall campaign that would lend both consistency and variety across multiple mediums, including both traditional and digital paid media. UMN Morris is seeing success from this campaign driving traffic and conversions.